My media buying system for spending $45k+/day by myself with 1 assistant:
Time investment = 4 hours per week (45 minutes per day).
No agencies, freelancers, or outsourcing.
Just 2 people running 2 funnels that prints millions in profit every month.
Many people think that scaling ad spend = scaling team size & complexity.
Hundreds of new ad creatives needed every single week.
Tons of management, corporate-y "softwares" for tracking & testing.
Dozens of spreadsheets duct-taped together for "analytics".
Most of that stuff is a waste.
Here's how to print more in just 45 minutes per day:
1 - Have an assistant come up with new ad angles once a week.
They should be drawing inspiration from what's working best for you, as well as spying on competitors.
I have mine do it every Monday.
Goal = 10 new ad angles to record for the upcoming week.
You can also do this yourself, and I would recommend it if you're still learning high level media buying yourself.
In order to spend at high volume, you need to be constantly seeking out your "big winners".
More on that shortly.
2 - Scale twice, cut once.
If your goal is to make more money from ads, you need to have a consistent ROUTINE for spending more on ads.
Set a % increase you are comfortable with week-over-week for your ENTIRE account.
For example, if you increase ad spend 10% every week, you will have doubled your budget in 7 weeks.
So if you start August spending $10k/day, and increase 10% every week, by late September you'll be spending $20k/day.
Easier said than done though, right?
The #1 reason I see most advertisers tank their results is because they try to "micro-optimize" their way to success.
Spending their entire day buried in ad account numbers & spreadsheets, driving themselves insane.
What if it didn't need to be that complicated?
What if you only needed to "work" inside of an ad account 3 days a week?
Here's how I do it:
Mondays and Wednesdays are "scaling" days - these are the ONLY days we increase budgets.
Thursdays are "cutting" days - this is the ONLY day we decrease budgets.
This is simply because we generally find that weekends are slower for us, and earlier in the week is better for performance.
Your "scaling" and "cutting" days could be any days - but what's important is that you have a set system/schedule for it.
This simplifies our media buying massively:
Goal = 10% net ad spend increase every week.
2 scaling days, and 1 cutting day every week.
ONLY look at your ad account on these days.
Simple = scale.
On all 3 of these days, I spend about 45 minutes per day inside of each account.
Yes, I still go in the ad accounts myself, and have done so every week for the past 4 years.
If your business is in the "direct response" industry, you MUST be involved with your marketing.
You don't have to be in the ad accounts like I am.
But you absolutely must have a pulse of what people are responding to week-over-week, what ads are popping off, which ones are dying out, and what the overall "sentiment" in your advertising is.
If you don't, your profits will be eaten by someone who does.
3 - Launch 10 new ads every week.
Choose 1 of your "scaling" days to launch new ads every week.
You do not need to spend hours every week on content creation.
It takes me less than 20 minutes to record & launch a new batch of ads. Here's how I do it:
I record 1 "base" ad (30-60 seconds) that is essentially the same every week.
Talking about credibility, authority, testimonials, and a call-to-action.
Then I record all 10 of my hooks that my assistant prepared.
Each hook is 2-4 sentences, or about 20-40 seconds in length.
My last FB post goes over why hook/angle creation is so important, as this is what's going to drive 80% of your results.
This way, you are spending the majority of your time on the thing that's going to drive the majority of your results - your hooks/angles.
Then, I have my assistant edit all the hooks onto the base video, for a total of 10 unique ads. We add captions and do very minor editing/visual effects.
10 new ads a week = 520 new ads per year.
Out of those 520, maybe 6-8 of them will be true "winners", ie. ones we can pump millions of ad spend into.
Another 30-50 will be "decent", ie. ones that will bring profits for a solid 6-8 weeks before dying out.
The rest are poor performers, and are usually cut within the first 2 weeks of spending.
It's a low hit-rate game, 10%ish if you're lucky. It can be discouraging.
But, when played right, it can make you wealthy for a lifetime.
4 - Change your funnel angle once a month based on your top performing ads.
Most people I talk to change their funnel once a year, if that.
And when they do, it's a beast of a project, that usually takes 2-3 months.
This game is not won with 1 big swing. It is won with hundreds of tiny, almost-unnoticeable swings.
And, with my creative testing system, it is very simple to take these little swings.
Every month, look at your top performing ads in the last 30 days.
— What did they have in common?
— What level of sophistication are they speaking to?
— What "message" is ultimately being conveyed in the first 10-15 seconds of the ad (the hook)?
Take your findings and re-write your landing page headline and the first 10% of your sales message to more accurately reflect the angles that are working in your marketing.
For me, as everything I do is video-based, this usually just means recording a new 2-3 minute intro to a VSL or a webinar.
Do this once a month and you will never have to worry about "audience fatigue" or having to do a complete funnel overhaul project.
That's it.
With this I've scaled to $45k/day in ad spend, as a team of 2 (myself and an assistant).
45 minutes per day. No agencies, freelancers, or outsourcing.
If your marketing isn't working like it used to, try simplifying things and let me know how it goes.
-Lucas |